Blog Post
Client: Punto Rojo
Audience: Americans who love fly fishing. Generally males with high incomes who take week-long fishing vacations to the Bahamas.
Challenge: Write a 650-word, 3-image post with 5+ SEO keywords, linked anchor text, a meta title, and meta description. Keep the reader on the page as long as possible. Use all keywords in specific sections while remaining readable, engaging, and conversational.
Tone: Casual, Knowledgeable, Trustworthy
Strategy: I lead with a curiosity headline (“what to avoid”) to get the click and some personality (“what-have-I-done”) to draw the reader into the idea. Using “you” and the audience’s fear of getting scammed entices them to keep reading. I used bold typeface and subheadings to break up text walls and draw the skimmer’s eye down the page.
